![]() Now that you’re convinced of the need to optimize your images, let’s take a look at 10 of the best options. It may not be the most significant SEO factor, but it is a factor nonetheless, and it should be addressed if you want to maximize your search engine traffic (and I’m sure that you do). ![]() Faster-loading pages are not only better for visitors, but they are also better for search engine optimization. Third, page load speed can be a factor in Google search ranking algorithms. Visitors will be more likely to stay on your site and visit multiple pages if your site loads quickly. The speed of your pages can directly impact the average number of pageviews per visitor and the average session length from your website’s visitors. ![]() Second, if your pages load slowly, many visitors will leave your site and not come back. Impact on Average Pageviews Per Visitor and Session Length And the faster your page loads, the better the experience will be for the visitor. The slower your page loads, the worse the experience will be for the visitor. Impact on User Experienceįirst, if you want to provide users with the best experience on your website, page load speed should be a concern. Image optimization is important because of its impact on the loading speed of your pages, and the loading speed of your pages is important for a few different reasons. You don’t want to reduce the file size so aggressively that it damages the quality of the image, but most images can be significantly optimized with no noticeable impact on the quality. There is a fine balance between minimizing the file size of an image and preserving the quality of the image. Photos and images that you use on your website should be optimized, which minimizes the file size of the image and allows it to load faster. Although the average internet user has a pretty good connection, large image files can still impact page load speed, especially for mobile users. Photos, graphics, and images are a huge part of the internet today.
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